专业新闻与内容系统

Sina · Baidu App

Role: Senior News Editor · Head of Content Strategy & Operations

Focus: Professional journalism · editorial judgment · content systems at scale

The Question

Before building platforms and AI systems, my work began with a more fundamental challenge:

How do you ensure content quality, credibility, and editorial judgment at scale — without losing speed or relevance?

In high-stakes news and information platforms, content isn’t just engagement-driven.

It shapes public understanding, trust, and long-term user behavior.

The Work

Across Sina and later Baidu App, I worked at the intersection of professional news editing and large-scale content operations, focusing on how editorial standards translate into scalable systems.

At Sina, I worked as a senior news editor within a professional newsroom environment:

• Edited and curated time-sensitive news and major events

• Established content standards and editorial workflows for UGC and professional reporting

• Analyzed audience behavior and trending signals to inform coverage priorities

At Baidu App, I led content strategy and information flow operations:

• Built a Content Quality Standard System for large-scale recommendation feeds

• Designed push notification and recall strategies based on user behavior analysis

• Partnered closely with algorithm teams to align editorial judgment with distribution logic

• Led and managed a 50+ person content operations team, balancing quality, speed, and scale

The System Thinking

What connected these experiences was a consistent systems mindset:

• Editorial judgment as structure, not instinct

• Quality as a system property, not manual effort

• User trust as a long-term signal, not short-term metrics

I learned how professional content principles could be encoded into workflows, standards, and operational models — long before AI entered the picture.

The Outcome

• Improved content quality and feed relevance at scale

• Increased DAU and content recall through structured editorial operations

• Created sustainable content governance models that supported algorithmic optimization

Why It Matters

This phase of my career laid the foundation for everything that followed:

Before building platforms, you must understand content.

Before scaling systems, you must understand judgment.

That understanding now directly informs how I think about:

• Creator platforms

• Governance and lifecycle systems

• And ultimately, how AI should reason about information, meaning, and trust